Visual Communicator

 

    

       There are many different types of ways people respond to communication including visual, verbal, audio, and written. The type of communication I respond best to is visual and written for a number of different reasons. I have always been a visual communicator. Visual communication stimulates my mind because for me I am able to understand the concept and creation behind what I am seeing. If I am able to see how something is designed it makes it much more easier for me to remember how to do it myself in the future. As far as written communication I have always been an advocate of repetition. I keep written notes, and then recopy those notes and it becomes easier for me to remember what it is that I’m writing. Writing and recopying has worked for me for as long as I can remember and I’ve developed a skill, as many students have of stored memory I’ve written.

          For visual communication there are a couple necessary tools. These necessary tools are symbols and images. When you first look at a design whether it be a poster, flyer, billboard, website, the first thing you notice is the picture that’s being displayed. More often than not you see an image, or a picture and then read whatever words happen coincide that image. Whether or not you remember the words, its more than likely that you will remember the image or symbol, which is why it is important that those aspects of a design are the strongest.

        Three brands that’s have strong visual communication is Nike, Target, and Burger King. Nike in my opinion has one of the strongest visual communications across the nation. Whether you are in the U.S or over seas everyone recognizes the Nike swoosh. Not only is it a popular brand that many young and old are familiar with the image itself is a stand along image that will always be recognizable. Nike has marketed its logo in such a way that when you see the Nike swoosh or just the name brand you know they go hand in hand. Each aspect of the brand logo and name is so simplistic and identifiable.  Another company that has a strong visual communication is Target. Again this is a company that has a stand-alone image. The name of the company and the symbol coincide with each other. The target graphic lets the viewer associate the symbol with the store. The red color with of the target also gives the viewer a sense that’s it’s a real target, since most bull eye targets are red. Lastly another company that has strong visual communication is Burger King. In my opinion One of Burger King’s strongest parts of it graphic and logo is there is an actual symbol of a burger strategically places inside the logo. Being that it is a fast food restaurant, selling burgers this graphic set it apart from other fast food restaurants and makes it automatically recognizable across the country.